Story, story, story, story, story, storytelling, oh, guys, this is is such a BIG ONE. This is  probably the biggest  topic concerning videographers and photographers because we work with people, we work with their stories. BUT before you can go out and tell stories of other people, you have to make sure that your story matters. What is the story of your brand? What is WHY behind your brand? How can you use your story to influence the story of your clients?